These are tough times. Nobody knows how to handle it effectively. But an honest effort goes a long way, both in the heart of consumers and for the brand image. Creative strategies, ruthless optimization, and marketing gimmicks have always been the arrows in a brand's quiver to win their customers. However, this is a time… Continue reading What should be in every brand’s mind right now?
Isn't the aim to solve more important than the way towards it?
घड़ी में टक टक हुए जा रही थी धड़कन मेरी तेज़ हुए जा रही थी न जाने क्यों मन में हलचल हो रही थी कि आज तो कुछ काण्ड होए! रास्ता कोई भी न नज़र आ रहा था बेबसी का मानो समा छा रहा था मंद मंद मेरा दिल भी अब घबरा रहा था कि… Continue reading प्रकृति का बुलावा (Nature’s Call)
"You not only enjoy Nature because it's serene; you do because it's your beautiful extension." It's an epiphany I had while I was enduring the rapids in the mighty river GANGA at Rishikesh during White Water River Rafting. The experience was one of its kinds; and if you haven't done it yet, write it right… Continue reading A Trip to Heaven: Rishikesh
"" TO MOVE IS TO DESTROY
TO MOVE IS TO PRESERVE
TO MOVE FROM WHAT YOU DESIRE
TO MOVE TO WHAT YOU DESERVE""
Silence is not just the mere absence of words. Silence has many words, but we can't hear them. But we can feel them. We can feel them striking our nerves, forcing us to either cry or jump with joy. As the whispers of silence are made at a frequency, which only our heart can decipher.… Continue reading Silence