Musings/Opinionated Articles

What should be in every brand’s mind right now?

These are tough times. Nobody knows how to handle it effectively. But an honest effort goes a long way, both in the heart of consumers and for the brand image. Creative strategies, ruthless optimization, and marketing gimmicks have always been the arrows in a brand's quiver to win their customers. However, this is a time… Continue reading What should be in every brand’s mind right now?

Quotes/Thoughts

Plight of Street Artists

The bustled lanes of CP never cease to intimidate you. Having an aura of its own, they are full of curious shoppers (window-shoppers too), enthusiastic vendors, into-each-other couples, beautiful ladies, and not-allowed-at-any-happening-place-on-weekends stags. A different feel which only a Delhite cannot distinguish, as it’s our Go-to place, like dal-chawal. Well, there is one more category.… Continue reading Plight of Street Artists